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E-commerce redesign

Illustrative concept. This is a sample project created to demonstrate our design approach. The company and figures shown are examples, not results for a real client.

Halcyon Skincare

Rebuilt the storefront around a single hero product — a focused, fast funnel that turned browsers into buyers.

Halcyon Skincare e-commerce homepage on a dark premium layout — obsidian web design case study

The outcome

Rebuilt the storefront around a single hero product — a focused, fast funnel that turned browsers into buyers. +42% checkout conversion is the headline figure — the metrics below show the wider picture of what the build was optimized for.

+42%
Checkout conversion
0.9s
Page load
-18%
Return rate