E-commerce redesign
Illustrative concept. This is a sample project created to demonstrate our design approach. The company and figures shown are examples, not results for a real client.
Halcyon Skincare
Rebuilt the storefront around a single hero product — a focused, fast funnel that turned browsers into buyers.

The outcome
Rebuilt the storefront around a single hero product — a focused, fast funnel that turned browsers into buyers. +42% checkout conversion is the headline figure — the metrics below show the wider picture of what the build was optimized for.
- +42%
- Checkout conversion
- 0.9s
- Page load
- -18%
- Return rate